Fashion Revolution Day 2015: Increasing Transparency in the Fashion Industry

who makes our clothes

Two years ago on April the 24th, 1, 133 people lost their lives in what is now recognized as the worst catastrophe in the history of the garment industry. To honor those who were killed and injured when the Rana Plaza factory collapsed in Dhaka, Bangladesh on that dark day, the organization “Fashion Revolution” created the #FashRev campaign. The campaign reflects the organization’s bigger goals of improving work standards for garment workers and establishing a more eco-friendly fashion industry.

Sounds like a great initiative, right? Fashion Revolution’s simple strategy of using “hashtag activism” has seen an awesome response so far, with #FashRev being the number one topic trending on Twitter in the latest couple of weeks. So, how does it work? The concept is simple: social media users upload a photo of themselves wearing a piece of clothing with the label visible; they then address the brand that created that item and ask #whomademyclothes, alongside the hashtag “#FashRev.”

Pitupi is excited to be taking part in Fashion Revolution Day, by both spreading the word about the cause and by asking various manufacturers about the origins of the clothing in our own closets. Transparency is a top priority for our venture and we stand behind the idea that consumers should be able to know who made their clothes. That’s why each package you receive from us will come complete with a document that shares the name of the woman in Albania who made your items, as well as her story.

Are you ready to learn more about the #FashRev campaign, and how you can get involved? If so, then head over to, where you will find the tools and information you need to participate this year and in the years to come. And don’t forget to keep following Pitupi to find out how we’re playing our part in the fashion revolution movement.


Our entries for #FashionRevolutionDay. We’re looking forward to seeing yours!

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