Reflecting on Fashion Revolution Week 2017

It’s been a little more than a month since people from all over the world came together to demand a more socially and environmentally sustainable fashion industry, during Fashion Revolution week. The Fashion Revolution movement began in response to the Rana Plaza factory collapse, which took place on April 24th, 2013 and claimed the lives of 1138 people. At Pitupi, we have always felt that it’s essential for the people who make the clothes we dress our children and ourselves in to be celebrated.

For this year’s Fashion Revolution week, our sustainable kids brand teamed up with other fair fashion companies from the region, as well as several mommy bloggers based out of Germany. We kicked off the week by attending a fair fashion panel at AB Småland in Malmö, where blogger Kim Brink (Love by Kim), a representative from Filippa K. and others discussed strategies currently underway in the fashion industry for improving sustainability. At the same time, mommy bloggers from Mamiplatz and Yoga Mama shared their take on slow fashion for kids and helped us celebrate over in Germany.

We also participated ourselves in a panel discussion held in Malmö, where we were joined by the founders of clothing repair company Repamera, and the clothing swap company, Swop Shop. It was a treat to not only show off some of our sustainable garments, but to mingle with audience members after. The event was arranged by the fantastic duo behind Fashion Revolution Malmö.

We wrapped up Fashion Revolution week at Malmö Sustainability Center, where we held a crafting event for kids. Little ones had the opportunity to design their own garments, repair old ones, or even transform old t-shirts into tote bags. The event was a big success and an excellent way to further engage the local community in the ongoing campaign for a more sustainable garment industry.

While there’s still plenty of work to be done in terms of environmental and social improvements in the clothing manufacturing process, it’s events like Fashion Revolution week that give us hope for a brighter future for everyone involved in the production chain, as well as the end consumer.

Best wishes until next time!

/Stef and Pitupi: People to People

All photos by Pitupi teammate, Jessica Könnecke