A very happy Thanksgiving wish to all of our followers in the US celebrating the holiday this week. With Thanksgiving comes the infamous „Black Friday“, which, despite a decline in popularity in recent years, is still a well-observed tradition for many Americans. In fact, a recent poll showed that around 1 out of 3 Americans plans to shop on Black Friday.
What struck me recently was that the tradition has made its way over to Sweden. In 2013, Black Friday saw a 100% increase in ecommerce sales, when compared to just any other Friday. As a social business, we’re always pushing people to buy quality items that will last a long time, and from a reputable source, in order to create a more conscious, responsible chain of consumption. So we thought, why not initiate a new tradition? If you’re going to shop this weekend, go sustainable…go social! There’s Black Friday, Small Business Saturday, Cyber Monday; why not Social Business Sunday–or, better yet, why not support social businesses the whole weekend through?
The social business scene in Arizona (my current neighborhood for the next 2 weeks) is fantastic, and truly the inspiration for this post. From The Shine Project, to No Kid Hungry, there are a number of impressive social businesses and non-profits creating beautiful, high quality products for kids, parents, and any one else on your holiday gift list. The Shine Project, for example, employs at risk youth, providing them with a platform to share their creativity with customers, while earning a living wage that helps them get through school.
If shopping is on your itinerary for the weekend, make your dollar, krona, or euro really go the distance by buying items that give back to and help to sustain your community. You can find our top suggestions for social businesses in Sweden and Germany in our past blogs or by leaving a comment below. Happy holiday shopping, and don’t forget that quality beats quantity any day of the week!