Taking Our Slow Fashion Kidswear to Market

Long time, no see! Since we last blogged, we’ve been busy both here in Sweden and abroad in Hamburg. We had the pleasure of showcasing our slow fashion kidswear at a fair that both myself and Maria would highly recommend to anyone living in Germany: Heldenmarkt. The fair tours through various cities in the country, featuring brands and organizations that work with sustainability issues. We set up shop at their 2017 spring show in Hamburg, and were joined by several other fair fashion brands like Wildling shoes, Hafendieb, and Stadtholz.

Customer favorites during the market were our babygrow, baby body, dungarees, and a new front-runner: our baby bibs. We were so excited to see some little ones trying the clothes on right then and there, and eager as always to chat with interested customers about our business model and the materials we use in our collection. This was also the first time that Maria and I were able to sell at a market together, and we were even joined by her littlest, who was proud to sport Pitupi the whole weekend through (he was paid in hugs and apple slices).

Just one week later, we had the pleasure of joining another conscious crowd at VinoKilo Malmö. The VinoKilo team runs an amazing organization that also tours around different cities, bringing super cool vintage items with them. Attendees can browse through the selection while sipping on wine, and then pays by the kilo for their finds. While our garments are not vintage, Pitupi shares a lot of the same values as VinoKilo, and the crowd was super receptive to our colorful clothing for kids. All in all, we had a great time.

So what’s next? We’re looking at some B2C and B2B markets in the summer and fall, and will of course keep you posted on where you can find us next! Before then, remember that we’re always open for business in the web shop and at our Malmö retailer, Mühlow. We’ve even stocked up on some items that were sold out, and will continue to do so in the coming weeks.

All the best,

Stef and the Pitupi team