Thursday greetings from Lund!
We’ve been busy as usual in both Albania and Sweden, working on customized orders as well as adding to our ready-made garment collection soon available in the web shop. I also had the pleasure of exploring the scene for ethical kids wear as well as ethical menswear and women’s wear in the Dutch capital this past week, which was a great experience worth sharing with like-minded Fashion Revolutionaries.
Ethical fashion is a broad term that can be used to describe a number of different clothing varieties that embrace some type of value-driven commitment in the production process or life cycle: this can be fair trade, organic, sustainable, recycled or upcycled, or even leased clothing. It’s important that these terms aren’t just thrown out interchangeably as each offers its own unique benefit to people and/or the planet. During my trip, I got to meet shop owners and personnel whose merchandise represented organic items, vintage pieces, and even garments that were made under socially sustainable conditions. One of my most favorite brands displayed was Granny’s Finest, which is a brand we’ve been following for about a year now on social medi . A small share of their collection was available at a fantastic shop, Charlie + Mary.
While at Charlie + Mary, I grabbed a copy of Safia Minney’s „Slow Fashion“ book, which features a number of great leaders involved in the movement to improve the fashion industry both socially and environmentally. I also got to stop by the very adorable De Kleine Parade, which, among other great items, had a section in the back featuring vintage clothing for kids. After my trip, it came as little surprise that quite a few Dutch entrepreneurs and businesses are featured in „Slow Fashion“, among German, American, Japanese, and even British actors.
So there we have it, another great trip scoping out the development of other ethical fashion brands in Europe. Be sure to follow us here on the blog and on social media to keep up with all of the developments taking place within our own brand as well as our more immediate surroundings, Lund, Skåne, and Sweden.
/Stefanie, Pitupi Co-founder