What can children’s clothing companies and parents do to tackle microfiber pollution?

Today is World Environment Day, which means there’s truly no better time to talk about an issue that’s slowly gaining more and more attention both inside and outside of the fashion industry: microfiber pollution. Despite the presence of that little word „micro“, the problems that microfibers are causing feel almost enormous.


The best way to dive right into the problem I’m talking about here is to take a peek at this fantastic video, produced by The Story of Stuff project:


The Benefits of Organic Clothing

As they mention in their short video, one of the simple ways to see to it that your household doesn’t become a major source of microfiber pollution is to avoid clothing made from synthetic fibers. Baby clothing that is made from organic materials therefore presents an additional people+planet advantage; one that’s often overlooked by organic clothing’s more obvious benefits. Not only is it better for baby’s sensitive skin, it’s also better for the delicate ecosystem that so many other small critters and creatures are a part of and dependent on.

The Harm of Synthetics

A recent study carried out by the International Union for Conservation of Nature found that more than 1/3 of the 9.5 million tonnes of plastic that enters the ocean each year can be attributed to sources like synthetic clothing. In fact, it was one of the top seven culprits, joined by items like car tires and personal care products. Polyester is the fastest growing fabric in the world; it’s therefore up to us as consumers, parents, and producers to opt for alternatives. To put it all into perspective, studies show that just one polyester fleece jacket can release up to one million fibers in a single washing.

Innovation and Action

So what else can we do to stop the problem? Thanks to brilliant and eager engineers and entrepreneurs, some innovative solutions are being developed, like the Guppy Friend, and another invention, the Cora Ball. One of the co-founders of our organic kids clothing brand, Maria, was a proud backer of the Guppy Friend, and recently became one of the world’s first owners of this cool product. Both the Guppy Friend and Cora Ball catch fibers that are released during the washing cycle, which you can later dispose of. You can also simply curb your washing habits, and select items like bedding and towels that are made from organic materials.

Perhaps you have a tip of your own for taking on microfiber pollution? Leave it in the comment below or share it with our community on social media. #peopletopeople

Until next time!

/Stef, Pitupi Co-founder